Who Is Ivy?

The truth is, Ivy's not a real person. We conjured her as the inspiration behind the brand. 

Ivy loves to make potions from beautiful ingredients—whether it's a Damask rose hair oil, a neroli and camellia face oil, or a juniper and violet perfume. 

She's drawn to dark red velvet roses, moonlit night-blooming jasmine, snapped leaves, haunting mosses, crushed seeds, rich woods, fiery spices, warm resins. Ivy sees beauty in darkness and feels the pull of its gothic glamour.

You know what? Maybe she’s real after all.